Singles' Day 2026 in Australia: 11.11 sales guide
Singles' Day started in China and is now one of the world's biggest online shopping days. Here are the Australian dates, what we can and can't confirm, and how to avoid fake discounts.
Last updated 11 October 2026 · By SnagList, Sydney
Singles' Day 11.11
Singles' Day 2026 dates at a glance
Singles' Day is on Wednesday 11 November 2026, which is why it's written as 11.11. The official Click Frenzy calendar lists Singles' Day sales from 9 to 11 November. Retailers set their own start and end times, and Myer notes that many stores extend their offers over several days.
| Sale | 2026 dates | Source / status |
|---|---|---|
| Click Frenzy: The Main Event | Tue 27 – Fri 30 Oct | Confirmed by Click Frenzy |
| Singles' Day (11.11) | 9–11 Nov (day itself: Wed 11 Nov) | Click Frenzy calendar (dates flexible); Myer starts Wed 11 Nov |
| Black Friday early access | From Fri 20 Nov | Click Frenzy calendar |
| Black Friday to Cyber Monday | Fri 27 – Mon 30 Nov | Click Frenzy calendar |
| Boxing Day sales | 24–31 Dec | Click Frenzy calendar |
What's confirmed and what isn't (as of 11 October 2026)
| Status | |
|---|---|
| Singles' Day is 11 November (Wednesday) | Confirmed |
| 9–11 November sale window | Listed on the Click Frenzy calendar, with the note that supporting-moment dates are flexible |
| Myer Singles' Day sale | Confirmed: Myer has a 2026 Singles Day sale page. A third-party summary of Myer's sale pages gives a start date of 11 November |
| Other participating Australian stores | Not confirmed. No official cross-store list; check each store |
| Specific products and prices | Not announced. We will not guess; check back on the day |
What is Singles' Day?
It's widely reported to have begun in 1993 as a dorm-room tradition at Nanjing University in China, for people proudly on their own. The date 11.11, four number ones, gave it the name. In 2009 Alibaba's Taobao launched large 11 November discounts and it grew into one of the world's biggest online shopping days. In Australia it is smaller than Black Friday, but more retailers now run 11.11 promotions, with Myer among them.
What to expect: typical categories
No Australian retailer has announced its full 2026 offers yet, so treat the following as our rule of thumb from how 11.11 sales usually look here, not a prediction:
| Category | Our call | Why |
|---|---|---|
| Beauty and fragrance | Often worth a look | Gift sets and sitewide codes are common. Good for early Christmas gifts. Check set sizes. |
| Fashion and sneakers | Often worth a look | Fashion and sports brands commonly run 11.11 promotions. |
| Cheap tech accessories | Worth comparing | Cables, chargers and cases from marketplace sellers. Check seller ratings and the final price. |
| Big tech (TVs, laptops, robot vacuums) | Usually wait | Black Friday is 16 days later and many shoppers wait for it. Check the price history first. |
Planning a big purchase? Our best time to buy a phone, headphones and laptop guides show when prices have tended to drop.
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How to avoid fake discounts on 11.11
Marketplaces and stores love big percentage signs. The ACCC says a "was/now" price can be misleading if the product wasn't actually sold at the higher price for a reasonable period before the sale, or if the higher price is an RRP it was never sold at. Protect yourself:
- Learn the normal price now. Check today's price and its history with a free price tracker.
- Test the claim. Put the sale price and the "was" price into our real deal checker.
- Compare the total. Add shipping and check whether GST is included at checkout.
- Don't let the date set the price. An "11% off" offer tied to 11.11 only tells you the discount, not whether the starting price was fair. Compare it with the normal price.
- Set an alert. Use price drop alerts so you can wait for your price.
Buying from overseas sellers: what to check
- GST: the ATO says 10% GST applies to most goods of A$1,000 or less sold from overseas to Australian consumers, and marketplaces generally collect it. Over A$1,000, GST and duty are generally charged at the border.
- Delivery time: overseas orders can take weeks. If it's a Christmas gift, leave plenty of time.
- Returns and rights: the ACCC says overseas businesses selling directly to Australians must follow Australian Consumer Law, but enforcing it against a seller with no Australian presence can be hard. See our refunds guide.
- The final price: compare the total, not the headline.
Singles' Day vs Black Friday vs Click Frenzy
| Click Frenzy Main Event | Singles' Day | Black Friday | |
|---|---|---|---|
| 2026 dates | 27–30 October | 9–11 November | 27–30 November (early access from 20 Nov) |
| Typical strengths (our view) | Fashion, beauty, home | Beauty, fashion, accessories | Almost everything, including big tech |
Not sure whether to buy now or wait? Set a price drop alert or get the best deals each Friday in our weekly deals email. See everything on our sales calendar.
Sources: Click Frenzy calendar, Myer, ATO, ACCC. Checked 11 October 2026. Prices, dates and participating stores can change. Always check the store before you buy.
Common questions
When is Singles' Day 2026 in Australia?
Singles' Day is Wednesday 11 November 2026 (11.11). Click Frenzy's calendar lists Singles' Day sales from 9 to 11 November, and it notes the dates of such supporting moments have some flexibility. Myer says many retailers extend their offers over several days.
Why is it called Singles' Day?
The date 11.11 has four number ones, standing for people on their own. It's widely reported to have started as a university tradition in Nanjing, China in 1993, before Alibaba's Taobao launched big 11 November sales in 2009 and turned it into a shopping event.
Which Australian stores do Singles' Day sales?
Myer has a Singles' Day sale page covering fashion, tech, home and beauty, and says all its stores take part. A full cross-store list for 2026 isn't published anywhere official, so we don't claim one. OzBargain keeps a community deal list, but when we checked on 11 October 2026 it was still showing last year's deals as expired.
Is Singles' Day better than Black Friday?
They suit different things. Singles' Day is smaller in Australia and tends to centre on beauty, fashion and cheap accessories. Black Friday (27–30 November 2026) is the bigger event for most big-ticket items and starts 16 days later, with early access from 20 November. Neither guarantees a lower price, so check the price history.
Do I pay GST on overseas Singles' Day orders?
Usually, yes. The ATO says GST of 10% applies to most goods with a customs value of A$1,000 or less sold to Australian consumers from overseas, and online marketplaces are generally the ones responsible for collecting it. For consignments over A$1,000, GST and any duty are generally charged at the border. Compare the final price at checkout.
Can I return something I bought from an overseas seller?
If an overseas business sells directly to Australian consumers, the ACCC says it must follow the Australian Consumer Law, including consumer guarantees. In practice, enforcing your rights against a seller with no Australian presence can be slow or difficult, and you may not be covered if goods were sent overseas first and then forwarded to you. For expensive items a local store is usually less hassle.
How do I spot a fake Singles' Day discount?
Find the item's normal price before the sale, ignore the crossed-out 'was' price, and test the numbers in our free deal checker. The ACCC says a 'was' price can be misleading if the product wasn't sold at that price for a reasonable period before the sale.
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