Australian sales calendar 2026–27
Every big Australian sale from now until mid-2027, with dates, what each sale is good for, and a live status so you know whether to buy now or wait.
Updated 27 September 2026 · By SnagList, Sydney
Next big sale
All sale dates
| When | Sale | Good for | Status |
|---|---|---|---|
| 3–16 Aug 2026 | End of winter sales | Winter clothing and heaters on clearance. | Upcoming |
| 26–30 Aug 2026 | Travel Frenzy | Flights, stays and tours. | Upcoming |
| 29 Sep – 5 Oct 2026 | Amazon Prime Big Deal Days | Amazon Australia's 7-day October sale, mostly for Prime members (30-day free trial available). Good for Kindle, Echo, robot vacuums and headphones. | Upcoming |
| 27–30 Oct 2026 | Click Frenzy: The Main Event | Many Australian stores online. Good for beauty, homewares and tech. | Upcoming |
| 9–11 Nov 2026 | Singles' Day (11.11) | Beauty, fashion and marketplace sellers. | Upcoming |
| From 20 Nov 2026 | Black Friday early deals | Many stores start a week early. | Upcoming |
| 27–30 Nov 2026 | Black Friday to Cyber Monday | The biggest tech sale of the year. TVs, laptops, headphones, toys. | Upcoming |
| 1 Dec 2026 | Travel Tuesday | Travel deals straight after Cyber Monday. | Upcoming |
| 1–6 Dec 2026 | Last Christmas shipping days | Order online gifts before these dates. | Upcoming |
| 24–31 Dec 2026 | Boxing Day sales | Fashion, homewares and tech clearance. | Upcoming |
| Week of 11 Jan 2027 | Back to School | Laptops, bags, shoes and stationery. | Upcoming |
| March 2027 (typical) | PayPal Frenzy | Ran 3–9 March in 2026. 2027 dates not announced yet. | Date TBC |
| May 2027 (typical) | Click Frenzy Mayhem | Usually held in May. Dates announced closer to the time. | Date TBC |
| June 2027 | End of financial year (EOFY) | Appliances, furniture, work gear. Financial year ends Wed 30 June 2027. | Upcoming |
| July 2027 (typical) | Amazon Prime Day | Amazon sets the dates each year, usually in July. | Date TBC |
Dates for August 2026 to January 2027 come from the Click Frenzy sales calendar. "Typical" dates are based on past years. Individual stores set their own start and end times, so check the store before you shop.
How to use this calendar
Most Australian stores run their deepest discounts at the same few points in the year. If what you want isn't urgent, working out which sale is next can save you more than any coupon code.
- Big tech (TVs, laptops, phones, headphones): wait for Black Friday in late November, or EOFY in June.
- Clothes and shoes: end-of-season sales and Boxing Day usually beat everything else.
- Beauty and skincare: Click Frenzy and Singles' Day tend to bring the best gift sets.
- Christmas gifts: buy in the Black Friday window, then check the last shipping dates in early December.
Before you buy on any sale day, check the price is actually lower than usual. Our real deal checker compares the "sale" price with what you'd pay elsewhere, including delivery.
Common questions
When is the next big sale in Australia?
Click Frenzy's Main Event runs 27–30 October 2026. After that come Singles' Day (9–11 November), Black Friday early deals from 20 November, and Black Friday to Cyber Monday on 27–30 November.
When is Black Friday 2026 in Australia?
Black Friday falls on Friday 27 November 2026, and Cyber Monday is Monday 30 November. Many Australian stores start early deals from around 20 November.
When do Boxing Day sales start in Australia?
Boxing Day is Saturday 26 December 2026, but many stores start online on Christmas Eve or Christmas night. The Click Frenzy calendar lists Boxing Day sales running 24–31 December 2026.
When do EOFY sales start?
End of financial year sales usually run through June, finishing on 30 June. In 2027, 30 June falls on a Wednesday.
Which sale is best for tech?
Black Friday to Cyber Monday is usually the strongest time for TVs, laptops, headphones and gaming. EOFY in June is the second-best window.
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